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Brand Renaissance
Why a New Brand Era Is Coming, And How to Think About It During most of my career, I was trained to believe that a strong brand is one of...
Marcelo Ferrarini
Oct 25, 202211 min read
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How we Flourish
Nothing upsets me more than seeing someone with passion and potential in an environment that won't allow her or him to flourish. The...
Marcelo Ferrarini
Nov 2, 20214 min read
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Don't use research as a hammer, use is as a chef's knife
I hate killing ideas. It's just not in my nature. I'm high on agreeableness and biased to think about options to solve problems that...
Marcelo Ferrarini
Oct 1, 20213 min read
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Wine me in
How a journey to my local grocery ended up on a big bang of insights about how brands grow, leaving more learnings than many marketing...
Marcelo Ferrarini
Sep 16, 20215 min read
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