Why a New Brand Era Is Coming, And How to Think About It During most of my career, I was trained to believe that a strong brand is one of...

Nothing upsets me more than seeing someone with passion and potential in an environment that won't allow her or him to flourish. The...

I hate killing ideas. It's just not in my nature. I'm high on agreeableness and biased to think about options to solve problems that...

How a journey to my local grocery ended up on a big bang of insights about how brands grow, leaving more learnings than many marketing...

Let me just start with this: Mr Ronaldo Carneiro is a legend. And probably one of the main reason why I ended up working with Marketing....

Despite all the uncertainty, consumer behaviour is changing to try new brands and categories.

Poucas coisas em marketing são definitivas, mas trago aqui oito aprendizados valiosos de uma década trabalhando na indústria.

Good measurement is the foundation of good brand management. It eliminates biases, aligns people under a common language and boosts confiden

Marketing may have just given one of its most important contributions to the business world but risks not getting any credit for it. "The...

Dedicada à todos os meus amigos em cima do muro, aos residentes e aos que só passam de vez em quando para bater um bom papo. Ei amigo,...

Is there space for another, but perhaps better way to measure and manage brand growth? In times when marketers seem polarised between the...

I have no specific objective or bigger intentions with this blog other than to open the necessary space for the ideas that grow in my...