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Marcelo Ferrarini
Oct 25, 202211 min read
Brand Renaissance
Why a New Brand Era Is Coming, And How to Think About It During most of my career, I was trained to believe that a strong brand is one of...
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Marcelo Ferrarini
Nov 2, 20214 min read
How we Flourish
Nothing upsets me more than seeing someone with passion and potential in an environment that won't allow her or him to flourish. The...
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Marcelo Ferrarini
Oct 1, 20213 min read
Don't use research as a hammer, use is as a chef's knife
I hate killing ideas. It's just not in my nature. I'm high on agreeableness and biased to think about options to solve problems that...
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Marcelo Ferrarini
Sep 16, 20215 min read
Wine me in
How a journey to my local grocery ended up on a big bang of insights about how brands grow, leaving more learnings than many marketing...
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Marcelo Ferrarini
Sep 13, 20208 min read
The Marketing Gold I’ve Learned With My Dad
Let me just start with this: Mr Ronaldo Carneiro is a legend. And probably one of the main reason why I ended up working with Marketing....
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Marcelo Ferrarini
May 2, 20205 min read
How the crisis is changing behaviour and pushing us to try new brands
Despite all the uncertainty, consumer behaviour is changing to try new brands and categories.
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Marcelo Ferrarini
Jan 19, 20204 min read
O que aprendi em uma década trabalhando com marketing?
Poucas coisas em marketing são definitivas, mas trago aqui oito aprendizados valiosos de uma década trabalhando na indústria.
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Marcelo Ferrarini
Jan 14, 20209 min read
Measuring the Alpha and Beta of brands
Good measurement is the foundation of good brand management. It eliminates biases, aligns people under a common language and boosts confiden
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Marcelo Ferrarini
Sep 9, 20194 min read
Marketer, Purpose is yours
Marketing may have just given one of its most important contributions to the business world but risks not getting any credit for it. "The...
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Marcelo Ferrarini
Aug 13, 20194 min read
Uma declaração de amor à turma em cima do muro
Dedicada à todos os meus amigos em cima do muro, aos residentes e aos que só passam de vez em quando para bater um bom papo. Ei amigo,...
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Marcelo Ferrarini
Aug 5, 20197 min read
The Alpha and Beta of Brands
Is there space for another, but perhaps better way to measure and manage brand growth? In times when marketers seem polarised between the...
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Marcelo Ferrarini
Jul 14, 20191 min read
Why I'm here
I have no specific objective or bigger intentions with this blog other than to open the necessary space for the ideas that grow in my...
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