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Hi, I'm Marcelo.
I write about brands, strategy, behaviour and good ideas.
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I believe that the world is a better place when people have the confidence to craft their art and to create a bit of magic, and I think marketing it the translation of that in the business world.
This is my treasure box, filled with thoughts about the world I'm immersed in, the world that could be, and, sometimes, about the world that will only exist in my head.
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Thanks for stopping by.
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Marcelo Ferrarini
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