Poucas coisas em marketing são definitivas, mas trago aqui oito aprendizados valiosos de uma década trabalhando na indústria.

Good measurement is the foundation of good brand management. It eliminates biases, aligns people under a common language and boosts confiden

Marketing may have just given one of its most important contributions to the business world but risks not getting any credit for it. "The...

Is there space for another, but perhaps better way to measure and manage brand growth? In times when marketers seem polarised between the...