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Marcelo Ferrarini
Jan 19, 20204 min read
O que aprendi em uma década trabalhando com marketing?
Poucas coisas em marketing são definitivas, mas trago aqui oito aprendizados valiosos de uma década trabalhando na indústria.
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Marcelo Ferrarini
Jan 14, 20209 min read
Measuring the Alpha and Beta of brands
Good measurement is the foundation of good brand management. It eliminates biases, aligns people under a common language and boosts confiden
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Marcelo Ferrarini
Sep 9, 20194 min read
Marketer, Purpose is yours
Marketing may have just given one of its most important contributions to the business world but risks not getting any credit for it. "The...
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Marcelo Ferrarini
Aug 5, 20197 min read
The Alpha and Beta of Brands
Is there space for another, but perhaps better way to measure and manage brand growth? In times when marketers seem polarised between the...
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