Why I'm here

I have no specific objective or bigger intentions with this blog other than to open the necessary space for the ideas that grow in my head to flow somewhere else. It's starting to get really busy in here.

This will be my personal treasure box: a place where I will organise and publish all those ideas and stories that are begging for some fresh air.

Some will be a bit more serious, related to what I do for a living and am very passionate about: brands and the marketing world. Others will be lighter and more innocent: short tales about the everyday life. In short, I will try and organise stories around three topics:

1. Brands & businesses: winners and losers in the brand world

2. People & behaviour: why we do what we do?

3. Stories: tales about the everyday life that had an impact on me

Some housekeeping:

• My commitment is to have 1 post, shorter or longer, per week. Let's say every Tuesday for a starter.

• I'm having a hard time deciding between English or Portuguese writing. I guess I will just follow the language that feels more appropriate for each post.

• As I said, this is just a Think Box. I will spread posts in the appropriate mediums - LinkedIn, Medium, Facebook, Instagram and/or Twitter are looking like my favourites.

As I said, I don't have high hopes for this Think Box. But, in case it touches you somehow and makes you stop to think for more than a second, please let me know!

Marcelo